When Facebook and Google are in agreement, it’s usually time to raise your eyebrows and ask ‘why?’. Well SOPA is one of those instances – it’s a bill in the US aimed at counteracting piracy and protecting intellectual property but sadly, in its current format it’s likely to do more harm than good.
SOPA stands for the Stop Online Piracy Act – a pioneering piece of legislation in the US, which if passed will have a massive impact on internet usage worldwide as other governments follow the US lead on tackling piracy.
However, as this video will explain, SOPA in it’s current form is likely to have a detrimental impact on many businesses:
PROTECT IP / SOPA Breaks The Internet from Fight for the Future on Vimeo.
What can we do to stop this happening?
The internet is by no means the perfect realm and like much of society, it has it’s negatives and piracy is one of those but the SOPA approach to tackling piracy isn’t the best approach. Google, Facebook, Twitter, Wikipedia and the vast majority of online marketers and web developers are opposed to SOPA and related laws and so far their voice is being heard – at least to some extent!
So there is a drastic need for other online professionals – even part-timers, volunteers and other enthusiasts – to weigh into the debate and add their voice to the chorus of complaints about SOPA and make a difference. If this law is passed in the US, other countries will follow and as declared in the video, it’s a lot harder to change laws than it is to simply block or remove a web page.
Posted by savantcopywriting on January 25, 2012
Ideas can be industry-specific or more broad
When it comes to getting ideas on what to write on for your blog it’s important not to fall into the trap of writing purely to target a specific keyword. It is important to factor keywords into what you write but if the keywords are the reason that you are writing, the likelihood that you are churning out low quality, repetitive and uninteresting content is a lot higher.
Ideas can come from a range of direct and indirect sources – government legislation and special events in your targeted geographical area; how you or your industry plan to contribute to climate change or some form of charity; queries your staff encounter on a regular basis and of course tips and advice that you can impart on your target audience. Whether you own a large international e-Commerce site operating out of Dublin, or produce vehicle graphics in Galway, there is benefit to be had from producing frequent content relating to your business in order to educate and build trust amongst your target audience.
It’s worthwhile dissecting your Google Analytics keyword data to determine what people are interested in on your website – talk directly to that audience and give them more of the same information, or even just give them teasers with a quality call-to-action which may prompt them to contact your business and spend some money.
Posted by savantcopywriting on January 15, 2012