Correlation between grammar  and Google PageRank

The quality of online content is an important issue for online marketers but how relevant is it really? How much should professional SEOs and online marketers worry about things like spelling and grammar in their web content. Well according to Google, it is important – not as a direct signal for search engine optimisation per se but it is important and from analysis, pages with better content and grammar tend to earn greater trust, respect and ultimately PageRank.

In this video Matt Cutts explains how spelling and grammar should probably be metrics for evaluating the quality of content on websites.

It seems logical that spelling and grammar are important factors – the more professional your content appears to your target market, the more trust and loyalty you build (all other things being equal). While it’s not a ranking  right now, there is the possibility that it will in the future – especially when Matt Cutts says it’s a fair indicator of quality.

To ensure you are meeting quality guidelines with your web content, follow a policy of proofreading and sub-editing material before it’s published and also re-read the post when it goes live. Have someone else read it though because you are less likely to spot mistakes in your own content.