Don’t over-optimise titles for SEO
The title tag is one of the most valuable pieces of real estate when it comes to the world of SEO – if you can get your keywords into your title tag, you are more likely to rank well, providing everything else in your SEO campaign is on track.
But is it the best approach? If you look ad Adwords ad copy, it’s written as a sales pitch. Just 95 characters to make an impression on a target audience. Title tags have 70 characters alone and meta descriptions have a further 160 characters, yet they are often overlooked from a SEO and promotion perspective.
Get your title tags and meta descriptions to read better, throughout your site and the likelihood is you will increase on click through rates to your website. If you can manage to secure more visits, then you can secure more customers.
SEO experts might suggest that the copywriting guys are wrong for saying this – at least with title tags. They want to maximise that space for keywords, which is a fair argument. Meta descriptions have no impact on SEO however, so writing these as a sales pitch is a wise move if you want to increase the traffic to your website from Google search results.