Content ideas can be found in Google Analytics
What many online marketers don’t realise is that content ideas can be found in their Google Analytics data. If you would like to know more, why not look at getting a Google Analytics account if you don’t already have one. It’s free to sign up and relatively easy to install and it will present some very valuable data on your website traffic.
When you have added Google Analytics to your website, content ideas can come through the keywords people input into Google to find your website. Similarly, if your Analytics account is synced to a Google Adwords account, your matched search query data can have a similar effect from a content perspective.
Periodically, take a look at your Analytics keyword data and try to identify trends that may be relevant – such as longer time on site, which is a key metric for seeing satisfaction with your product or service. If the average time on site is particularly higher than the site average, it means those readers are happy with what they see – so give them more of the same.
When copywriting, thread those longtail keywords into your content or look at the questions being asked of Google, where Google returns your website as the most relevant source of information and perhaps answer the question in greater detail.